WEBINAR: Agile Social Media Insight In A Crisis (And The Rest Of The Time Too)
Digital technology and social media have dramatically speeded up the pace of brand-customer relationships. They also speed up the pace of brand crises. But has market research insight delivery kept...
View ArticleThe ‘Absolute Value’ of listening to social media forums
Social media researcher Jess Owens (@hautepop) on consumer decision-making and why brands need to listen to social media forums: There’s a new book out about how social media’s changed how people buy...
View ArticleThe Samsung vs. Apple court case shows the value of social media research
An excellent case study demonstrating the value of social media research has just emerged from an unlikely source: the Apple vs. Samsung patent dispute. Documents shared as part of the court case...
View Article10 tactics for rigour in social media market research
Last week I went to the MRS Connected World conference, a really excellent event gathering together an inspiring crowd to talk about new technologies and consumer behaviours. Not just to listen –...
View ArticleBrands, salons, hairdressers, bloggers and consumers. Who’s really...
Which professional haircare brand has the greatest social media mindshare? A visualisation by Rob Parkin and Jess Owens I’ve only once bought anything regarded as ‘premium’ haircare, says Jess Owens....
View ArticleDoes social media drive sales? A research review
As social media research matures, the big question on everyone’s lips is “How can we connect this to other data?” More particularly, how can we connect it to what really matters to our business: sales?...
View ArticleWatch our webinar: How Social Media Predicts Ticket Sales
Thanks to everyone who joined me last Thursday for my webinar on How Social Media Predicts Concert Ticket Sales. With over 50 attendees we had a great global audience and some really good questions at...
View ArticleWe’re in a book! 2 FACE essays included in new social media “book of blogs”
First you read them here, now get them on your Kindle! Two essays from the FACE social team have been included in a new book collecting together smart thinking on how to do social media research from...
View ArticleIntroducing Dive & Buzz – our new integrated qual & social research products
The combination of big social data, our Pulsar social media research platform, and qualitative insight is what sets us apart from any other market research agency. We’ve now brought this together in...
View ArticleIntroducing SONIC reports: on-demand social media insight
We’re proud to be introducing SONIC – our new social analytics reporting offer that can kick start your social media journey. Struggling for time to analyse and interpret your social media data? SONIC...
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